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I have endeavored, in the following list, to provide newcomers with a guide to basic readings in media ecology. For those already familiar with some of the scholars who share the media ecology perspective, this list may provide suggestions technopoly chapter 1 questions further reading, as well as conveying a sense of the breadth of the field. I have tried to limit this list to works that are more or less fully in the tradition of media ecology, as opposed to related areas of study such as rhetoric, communication theory, semantics and semiotics, cultural studies and postmodernism, information theory and systems theory, etc. It is the postindustrial and the postmodern, and the preliterate and prehistoric. I have also left out for the most part books that are of an advanced nature, requiring significant prior reading in media ecology and related areas. And while I trust this list provides a good representation of the media ecology perspective, I am certain that others familiar with the field would disagree with some of the selections I have included, and others that I have left out. I would therefore ask that you view the following 33 books less as canon, and more as fodder for further study. Eisenstein, The Printing Press as an Agent of Change: Communications and Cultural Transformations in Early Modern Europe, Vols. Cambridge, England; New York: Cambridge Univ. Press, ; Paperback reprint, New York: Cambridge Univ. Eisenstein marshals an extraordinary amount of historical evidence to support the contention that technopoly chapter 1 questions modern age was made possible by print media. Walter Benjamin, Illuminations: Essays and Reflections. Benjamin is more typically identified with the neo-Marxist Frankfurt School and its descendent, cultural studies European, not Americanbut he has definite media-ecological tendencies. Susan Sontag, On Photography. New York: Farrar, Straus and Giroux, ; Reprint, New York: Picador USA, Gary Gumpert, Talking Tombstones and Other Tales of the Media Age. New York: Oxford Univ. Press, Out of print. Combining McLuhan and Benjamin, Gumpert explores the ambiguities of perception in a world dominated by the electronic media.
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